Nigerian afro-fusion artiste and self-proclaimed \u2018African Giant\u2019, Burna Boy has been selected by Apple Music to become the latest artiste for their \u2018Up Next\u2019 program.<\/p>\n\n\n\n

The Up Next program is created by Apple to support rising artistes. Each month \u2018Up Next\u2019 selects a rising artist for which Apple Music uses all its resources to give their music visibility to new audiences. This will include an introductory documentary shot on the artiste, an audio EP from a live session which will include an interview and live performance on Beats 1 and an appearance on The Late Late Show With James Corden which Apple Music partnered with.<\/p>\n\n\n\n

Speaking about the collaboration in his Beats 1 interview with Julie Adenuga, the \u2018Ye\u2019 singer who seems to be climbing new heights every now and then; from Coachella to BET, expressed his excitement to be a part of the Up Next campaign as he said;<\/p>\n\n\n\n

\u201cI\u2019m super excited to be part of the Apple Music Up Next campaign, \u2026 Apple continuously comes up with new initiatives to support artists globally and push the African culture. It\u2019s an honor to be a part of this and with my African Giant album coming out soon, the timing is perfect.\u201d <\/p>\n\n\n\n

From the snippet of the documentary, the singer was seen talking about the birth of his relationship with music;<\/p>\n\n\n\n

\u201cMy granddad was a DJ in Lagos; all the records would come to him first \u2026 I would find myself being inspired by things that I\u2019ve heard as a kid: Nigerian music or African music, some French music or some Jamaican music. When it\u2019s time for music to be made, it\u2019s almost like my ancestors just come into me and then it\u2019s them.\u201d<\/p>\n\n\n\n

Speaking about Burna\u2019s collaboration with Apple Music, Apple Music\u2019s Global Editorial Head of Hip-Hop and R&B, Ebro Darden said<\/p>\n\n\n\n

\u201cBurna Boy has built his brand his way and has been on fire all over Africa and the UK \u2026 He does things his way and Apple Music is honored to be able to connect with Burna Boy on this moment and help make the name even more well known!\u201d<\/p>\n\n\n\n

The exclusive documentary with Apple Music will be dropping on the 16th of July after which his new album, African Giant, which is presently on Pre-order will drop on the 26th of July.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nigerian afro-fusion artiste and self-proclaimed \u2018African Giant\u2019, Burna Boy has been selected by Apple Music to become the latest artiste for their \u2018Up Next\u2019 program. The Up Next program is created by Apple to support rising artistes. Each month \u2018Up Next\u2019 selects a rising artist for which Apple Music uses all its resources to give […]<\/p>\n","protected":false},"author":1,"featured_media":4292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,13,97],"tags":[187,196,193,92,197],"_links":{"self":[{"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/posts\/4291"}],"collection":[{"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/comments?post=4291"}],"version-history":[{"count":1,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/posts\/4291\/revisions"}],"predecessor-version":[{"id":4293,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/posts\/4291\/revisions\/4293"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/media\/4292"}],"wp:attachment":[{"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/media?parent=4291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/categories?post=4291"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/worldbeatradio.com\/wp-json\/wp\/v2\/tags?post=4291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}